Connor Baldwin currently works in public relations for a mountain sports company, which allows him to combine his personal passions with his working life to great effect. He understands that those who work in PR must have a number of qualities in order to be successful in the role, identifying all of the following as traits you must have if you want to work in public relations.
Strong Communication Skills
Much of your job is going to revolve around communicating with other people, be it media outlets or business partners. As such, you need to be able to convey your point on a confident manner, demonstrating your knowledge of the industry while also making the effort to build relationships with the people you come into contact with. These relationships can then be used to the advantage of your company somewhere further down the line.
Public relations is a challenging industry that requires you to maintain a varied skillset, much of which will be called upon on a regular basis. As such, you need to be able to work on multiple tasks at the same time, ensuring that everything related to the company continues on the right path. From speaking to the media through to introducing new products and handling a crisis, you must be able to apply your skills in a variety of ways and work on whatever is needed of you, whenever it arises.
A Thick Skin
Connor Baldwin notes that many people fail to make headway in the public relations industry because they unable to deal with the flack that often comes with the role. There will be times when you receive criticism for ideas that you have or campaigns that you want to run. Just remember that this is a part of the industry and not a reflection on your skills.
Also can read: Connor Baldwin – Tips for New Ski Instructors